Mission

To bring the beaches community together by creating an uplifting environment where we can serve our customers great-tasting coffee and even greater conversation. We love our neighbors, we love coffee and it shows in all that we do.

Vision

A true beach community where we can connect, engage and thrive together, making a positive change for our city and one another. All starting over a cup of coffee.

Manifesto

At Sago Coffee, we believe coffee is a lot like a community. The stronger it is, the more you feel it. That’s why we don’t just brew delicious cups of coffee to kickstart your day; We brew conversation, inviting real change and real solutions from real people who always have an open invitation to come in, sit down, and be themselves. We brew culture, blending backgrounds and viewpoints, mixing together ideas and insights that move us all forward. We brew company, welcoming the right blend of passionate people, to unite, work, laugh and live. We brew customers, patrons and brand ambassadors, who help carry our message and spread the word of who we are and what we stand for, together. We brew compassion, and a sense of caring, love and heart for friends, family and neighbors. So while brewing delicious beverages is very much big part of what we do here, we brew something much bigger than just that—at Sago Coffee, we brew community.

 

 

Cause

We believe in giving back in meaningful ways to the community we love to live and work in. Each quarter, we partner with a local cause to help make Jax Beach better. 25% of our profit goes toward our quarterly nonprofit partner.

This quarter, we’re proud to be partnering with Beaches Habitat for Humanity.

Beaches Habitat for Humanity

Habitat for Humanity is a global nonprofit housing organization. They work in nearly 1,400 communities across the United States and in about 70 countries around the world. Habitat’s vision is for a world where everyone has a decent place to live. Habitat works toward this vision by building strength, stability, and self-reliance in partnership with people and families in need of a decent and affordable home.

Beaches Habitat for Humanity is our local Habitat, working to create affordable housing available for those who need it in our beaches community. Since 1991, they have built more than 338 new homes and repaired more than 71 existing homes.